Reprogramming Hospitality: AI’s Role in Designing the Hotels of Tomorrow

AI is no longer a futuristic tool, it’s now a core operating layer in modern hospitality. This session will explore how artificial intelligence is enabling a new generation of hotel companies to scale faster, operate leaner, and deliver more personalized guest experiences across diverse markets. I’ll share how we at Olive have reimagined hotel management through AI-powered systems that allow for remote oversight, dynamic pricing, autonomous guest onboarding, and operational automation across multiple brands and asset types. Rather than focusing on a single tool, the talk will outline how a modular AI stack; spanning analytics, NLP, and IoT integration—is unlocking new efficiencies and transforming every function from housekeeping to revenue management. We’ll also look ahead at: The future of decentralized hotel operations How generative AI is reshaping content, discovery, and loyalty The human-AI workforce model and its cultural implications Key challenges around data governance, regulation, and trust in guest-facing applications The session will offer a strategic lens on how AI is not just enhancing hospitality—but redefining what it means to be a hotel company in the 21st century.