Vinayraj has deep expertise in the analytics field with over 11+ years of experience specializing in identification, definition and implementation of analytics use cases in supply chain, marketing and finance. He has worked with clients from different geographies and led engagements in the areas of demand forecasting, supply chain transformation, inventory management, market mix modelling, pricing and customer life cycle management.​ He has delivered actionable insights leading to significant ROI realization and partnered with clients as a data scientist as well as a business strategist combining business knowledge, technology and analytics to deliver enterprise-wide solutions.