Ujjyaini Mitra is a Senior Executive with 12 years of rich Leadership experience in establishing Data as a Culture at large organizations, successfully building and leading Centre of Excellence through creative methods, leading business strategies through data driven actionable Insights. She holds a postgraduate degree in MSQE Econometrics, Economics from ISI, Kolkata.
Her work experience is spread over the Globe across industries – Telecommunication-Media-Tech (TMT), E-commerce, CPG, Healthcare, Digital media, Retail Banking, Travel & Hoteling Business – both B2C and B2B. Previously she has been associated with companies like Viacom18 Media Pvt. Ltd., Flipkart, Airtel and McKinsey & Company.
At Zee, she is building Centre of Excellence for ZEE5 spanning across Business Intelligence, Business Analytics, Predictive and Prescriptive Modelling, Artificial Intelligence, Market Research and Digital Lab. She is leading the team that collectively serves the single source of truth and answers What, How and Why of the Business strategies.