Srinidhi is a Senior Partner with TheMathCompany, who helps clients through their analytical transformation journey. He is implementing large-scale analytical transformation exercises for some of the world’s largest CPG, Retail and Insurance companies, that includes setting up analytics Centres of Excellence, large-scale upskilling across the organization, and wide-reaching mindset change management to make analytical thinking an inseparable part of everyday work culture.

Over the last 16 years, Srinidhi has worn various hats such as analytics leader, management consultant, data scientist and business analyst, and has worked across 10+ industry verticals in various functional areas that include marketing, merchandising, revenue management, pricing, supply chain & logistics and strategy. Srinidhi’s primary area of interest is the science and art of decision-making. He is immensely passionate about why people and organizations take the decisions that they take, and how to make them do a better job of it. His current area of study is about enhancing organizational effectiveness using advanced analytics /digitization, behavioural sciences and design thinking.