Sneha has completed her Bachelor’s in Technology from DA-IICT, Gandhinagar and comes with 6+ years of experience in building Analytics and Data Science solutions in the Marketing Industry. She is currently working as a senior data scientist at MIQ Digital, a marketing intelligence company. At MIQ Digital, she has worked on developing programmatic campaign strategies, translating business challenges into analytics and data science specification and building data-driven solutions to tackle these challenges at scale via display advertising. Prior to this she worked as a business analyst at Capillary Technologies, focusing on CRM analytics and building loyalty programs for retail brands in India.