Santosh Vuppala is a seasoned analytics professional with over 15 years of expertise, currently serving as the Head of Analytics and Insights at Titan Company Limited. He has played a pivotal role in facilitating the creation and consumption of analytics across various business divisions and functions. Through collaborative efforts between the analytics and business teams, Santosh’s leadership has led to the successful implementation of a series of initiatives. The use cases encompass a wide range, including forecasting for sales and inventory planning, campaign planning, propensity modeling to drive cross-category or cross-channel movement, and leveraging Gen AI and LLMs for data and text mining. Additionally, his team has contributed to optimizing offers or schemes, analyzing external market data for network expansion, reducing dispersion in performance across cohorts of customer segments or store segments, and aiding proper alignment of spectacles using image recognition, among others. These initiatives employ an ensemble of heuristics, machine learning, and deep learning models that have been continuously optimized over time. The successful scaling of multiple initiatives has strengthened various processes over the years, resulting in both topline and bottom-line contributions.
The strategic infusion of analytics has initiated a virtuous cycle, empowering the organization to tackle more complex questions and execute large-scale deployments. This ongoing evolution has continually fortified Titan’s competitive advantage over time.
A dedicated advocate for democratizing analytics, Santosh is known for his storytelling prowess, making the intricate world of data analytics accessible to a wider audience. Beyond his professional commitments, he indulges his love for reading by exploring books, articles, and blogs, further enriching his understanding of the industry.
Prior to joining Titan, Santosh played pivotal roles at Mu Sigma, a boutique analytics firm, where he engaged in both onsite and offshore capacities, collaborating with Fortune 50 clients. His extensive experience includes working with multiple Fortune 500 companies across various industry verticals, focusing on driving revenue through the strategic application of analytics.
Santosh has a proven track record of setting up and scaling analytics practices, with his most recent success being at Titan Company Ltd. In addition to his strategic contributions, he has excelled in client-facing and delivery manager roles, leading and managing analytics teams of 30 or more members. His ability to navigate the dynamic landscape of analytics, coupled with his passion for delivering impactful insights, positions Santosh Vuppala as a distinguished spokesperson and thought leader in the field of data analytics.
