Syed Atif Umar is a seasoned analytics and business strategy leader with over 20 years of experience spanning E-commerce, Retail, Banking, and Financial Services. He has led multi-functional engagements focused on revenue growth, P&L optimization, and organizational transformation. A recognized thought leader in Data Science and Digital Commerce, Atif holds multiple patents and brings deep expertise in areas such as personalization, product discovery, pricing strategy, supply chain optimization, and customer lifecycle management.

With 15+ years of people leadership experience, Atif has built and scaled high-performing teams across global markets—both in startups and large enterprises. He is known for his first-principles thinking, strong problem-solving capabilities, and for driving impactful analytics transformations that enable data-driven decision-making at scale.