Madhu Viswanathan

Madhu Viswanathan is an Assistant Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he worked as an assistant professor at University of Arizona.

Professor Viswanathan’s research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments. He is trained as an applied economist and uses statistics, econometrics and deep learning methods to investigate research topics in this space. His work has been published in Journal of Marketing Research, a premier journal in marketing. He has consulted and worked with companies spanning a wide range of industries including retail, insurance and healthcare. Prof. Viswanathan received his PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani.

 

Our
Speakers

Priyank M Kharge

Priyank M Kharge

Cabinet Minister for Electronics, IT/BT and Rural Development & Panchayat Raj at Government of Karnataka
Leander Paes

Leander Paes

Indian former tennis player
A S Rajgopal

A S Rajgopal

CEO & MD at NxtGen Cloud Technologies
Charu Sharma

Charu Sharma

Indian commentator, compere and quizmaster

Aravind Mani

Aravind Mani

Co-Founder & CEO at River Scooters
Teja Manakame

Teja Manakame

Head of Technology (India Office) at Curriculum Associates
Santosh Vuppala

Santosh Vuppala

Head, Analytics and Insights at Titan Company
Saurabh Jha

Saurabh Jha

SVP and Global Head – Data and Analytics at Tech Mahindra


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Madhu Viswanathan