Madhu Viswanathan

Madhu Viswanathan is an Assistant Professor of Marketing at the Indian School of Business (ISB). Prior to joining ISB, he worked as an assistant professor at University of Arizona.

Professor Viswanathan’s research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments. He is trained as an applied economist and uses statistics, econometrics and deep learning methods to investigate research topics in this space. His work has been published in Journal of Marketing Research, a premier journal in marketing. He has consulted and worked with companies spanning a wide range of industries including retail, insurance and healthcare. Prof. Viswanathan received his PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani.

 

Our
Speakers

Priyank M Kharge

Priyank M Kharge

Cabinet Minister for Electronics, IT/BT and Rural Development & Panchayat Raj at Government of Karnataka
Leander Paes

Leander Paes

Indian former tennis player
A S Rajgopal

A S Rajgopal

CEO & MD at NxtGen Cloud Technologies
Charu Sharma

Charu Sharma

Indian commentator, compere and quizmaster

Giridhar Yasa

Giridhar Yasa

Consulting Head of India, DataPelago Inc.
Sanjeev Kumar Gupta

Sanjeev Kumar Gupta

CEO, Karnataka Digital Economy Mission (KDEM)
Sanja Das

Sanja Das

Chief Manager, Program Management, Digital and Technology at Air India
Alejandra Otero

Alejandra Otero

Chief of Staff at ElevenLabs


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Madhu Viswanathan