AnkushGupta

Ankush is a decision analytics manager at ZS and leads the Customer-Centric Marketing India expertise center. He has over 13 years of experience across industries such as Pharma, Banking and Retail, with a focus on advanced analytics. At ZS, he has worked primarily with Pharma clients on capabilities that help improve sales and marketing effectiveness and optimize customer experience. Ankush is an expert on marketing mix modeling, promotion planning and AI enabled capabilities such as Next Best Action. He holds an MBA from XLRI Jamshedpur and a computer engineering degree from the College of Engineering, Pune.