Rahul is a co-founder of Analytic Edge, a technology-enabled analytics provider that focuses on sales and marketing effectiveness solutions. Analytic Edge has developed an innovative, user-friendly analytics platform to measure marketing effectiveness and leverage the results for simulation, forecasting, and business planning.

Rahul has extensive experience building analytical capabilities for clients in North America, Europe, and Asia. Spanning more than two decades, his expertise encompasses marketing effectiveness measurement, pricing strategy, new product development & customer segmentation. He has gained a stellar reputation for delivering marketing and customer insights
to Clients across multiple industries. Prior to Analytic Edge, Rahul was an Executive Director for Analytics Consulting with The Nielsen Company in Asia Pacific. His other leadership positions include Vice President of Analytics Delivery for Genpact in India and Sales Forecasting Manager for Johnson & Johnson in the US. Rahul has a Master’s degree from Stern School of Business at New York University. He is currently based in Singapore.