The AI space has seen frenzied activity over the last two years with generative AI being at the nexus of all the action. As the dust settles and the initial unbridled optimism around generative AI paves way for pragmatic expectations and practical considerations, the question we are left with is where is this heading? This talk will explore the next phase of cutting-edge generative AI technology developments that are likely to define the course of generative AI over the next several years with examples of transformative use cases across industries.