In this talk, we explore the transformative impact of AI and Generative AI on the financial services industry. From enhancing customer experience through personalized financial advice to revolutionizing risk management and fraud detection, AI is reshaping how financial institutions operate. This session will delve into real-world applications, such as AI-enabled financial co-pilots for advisors, generative AI-driven customer insights, and advanced AI models for market predictions. Attendees will gain a deep understanding of the potential of AI and Generative AI to drive innovation, operational efficiency, and customer-centricity in financial services.