With the arrival of generative AI, many companies are rethinking how they work, adopting new ways to automate and augment their business operations. This demands a fresh approach to business process management as organizations gain access to deeper insights into how their information systems, processes, and services run, and how they can improve. Take content generation using generative AI. Graphic design, marketing, and software development alone are already going through profound changes. But with opportunity also comes risk. Join this session to learn how combining responsible AI with business process management can deliver lasting impact.