What is customer profile and what is the difference between profile and raw data, features;
How to storage, update and security 108 mn customer profiles;
How to manage and motivate data people to create new valuable features;
New generation of customer profile:
Automining customers data and how LLM (Gigachat) helps;
Zero party data – why people think that you remember everything what they say;
Data recovery and data augmentation (KNNImputer, missForest, Forest Flow, etc.);
Social grafs as new approach for communication principles;
How to move from static aggregates to vectors/sequences and how it changes
understanding of your customers;
Facts – new type of features.