Conversational AI, also known as Generative AI, has the potential to revolutionize the e-commerce industry by offering a more personalized and interactive shopping experience for users. It enhances e-commerce by providing personalized shopping experiences, virtual shopping assistants, and 24/7 customer support. It streamlines the checkout process, offers visual search and try-on features, and generates valuable data-driven insights for businesses. Users benefit from convenient interactions, tailored recommendations, and improved shopping efficiency.