The field of Generative AI took a turn with the release of powerful models and tools that were made accessible to not just businesses and research organizations but also lay users. The advancements in large language models (LLMs) have enabled Gen AI to have its breakthrough moment and surprise even specialists in the field. Enterprises are exploring the value potential that Gen AI holds for them such as new services and business models. This talk will cover how organizations can leverage Generative AI to generate revenue, identify and prioritize use cases, and explore Gen AI in a systematic manner.